Cookie Policy
Cookie Policy
Last updated 21 August 2026.
This Cookie Policy explains how Friction FZE LLC uses cookies and similar browser storage technologies on friction.ae (the "Site").
1. What Cookies Are
Cookies are small text files placed on your device by a website you visit. They are widely used to make websites function, and to provide information to the operators of a website.
2. Cookies We Use
The Site uses two functional cookies. One recognizes a returning visitor across page loads, so we can connect a later form submission to earlier pages you viewed; blocking or deleting it does not prevent you from browsing the Site. The other keeps you signed in to an in-progress tech check assessment; it is required for that feature specifically, and blocking or deleting it will prevent the assessment from working.
The Site also loads Google's measurement tag, which sets analytics and advertising cookies. We use it to understand how the Site is used and to measure which advertising campaigns lead to an enquiry or a booked call. These cookies are set by Google and may be used by Google to link your activity across other websites and to personalize advertising. Neither is required to browse the Site.
3. Managing Cookies
Most browsers allow you to refuse or delete cookies through their settings. The visitor-recognition cookie is not required to browse the Site, and neither are the Google analytics and advertising cookies. The tech check assessment's session cookie is required for that feature — blocking or deleting it will prevent the assessment from working, though the rest of the Site remains fully usable. You can opt out of Google Analytics on any site by installing Google's browser add-on at tools.google.com/dlpage/gaoptout.
4. Changes to This Policy
We may update this Cookie Policy if the cookies or storage technologies used on the Site change. The date at the top of this page reflects the most recent revision.
5. Contact Us
For questions about this Cookie Policy, contact us at hello@friction.ae. See also our Privacy Policy.